Atlassian’s powerful suite of collaboration tools make the impossible possible. Our campaign highlights three universally understood impossible problems & solves them, together.
It’s impossible to… hold onto dreams forever.
Introducing the Dreamkeeper; a collaboration between Front End Developers, AI Engineers and Dream Scientists to turn fleeting dreams into everlasting works of art. The immersive site uses AI to transform any dream into a shareable, animated visualizations users can hold onto forever.
Website
It’s impossible to… get a catchy song out of your head.
Introducing the Earworm Eraser; a collaboration from Music Psychologists, Audio Engineers and Artists to create a track and music video scientifically engineered as a remedy for earworms.
It’s impossible to… make money grow on trees.
Introducing the Giving Trees; a collaboration between Stripe, The Battery in NYC and nature lovers to turn trees into tapable donation banks for The Battery and Sierra Club. The installation features an embedded Stripe reader so park goers are able to donate to the upkeep of trees and greenspaces with a simple tap of their phone.
Website
Made at Droga5
ECDs: Chris Colliton & Kevin Weir
Senior Creative Team: Jenny Yoon & Maria Kouninski
Creative Team: Courtney Tibbetts & Sara Smokrovich
The Dreamkeeper:
Producers: Ian Graetzer & Justin Durazzo
Website: Active Theory
AI Reasearch & Development: Addition/Stable Diffusion
Dream Scientist: Dr. Deirdre Barrett
The Earworm Eraser:
Producer: Dakota Brockman
Animator/Illustrator: Laura Jayne Hodkin
3D Illustrator: Harry Bhalerao
Sound Design: Squeak E. Clean
Music Psychologist: Dr. Kelly Jakubowski
The Giving Tree:
Producer: Cameron Priestley
Fabrication: Whatever Co.
The Tree/Location: The Battery NYC