Huggies launched a new line of products designed for sensitive baby skin, including a diaper that helps protect against diaper rash. Yes, groundbreaking. And because a rash-free baby is a happy baby, we adapted If You’re Happy and You Know It to tell the world the news.

 

And, because long forms don’t get to run nationwide, this is the one you’ll have seen if you’re in the New Parent marketing funnel.

 

Made at Droga5

Creative Directors:
 Ted Meyer and Bastien Grisolet
Creative Team: Courtney Tibbetts and Sara Smokrovich
Design: Anna Céline Kårling Khan, Dan Pulito, and Viktoria Burak
Production: Volney Guzman and Madeline Wilkinson
Editors: Ethan Mitchell and Beau Dickson
Director: Max Weiland
Color: Mickey Pehanich
Music: Milk and Honey